Orchestrated production timelines and art direction for creative deliverables, while managing cross-functional teams across packaging design, social media assets, and digital marketing materials.

Directed and produced commercial-quality video campaigns for national television broadcast and omnichannel social accounts for brand new 8-figure e-commerce product launches.

Led generative AI training workshops and implemented AI-assisted creative workflows, accelerating concept development and production efficiency across creative teams.

Built the brand identity from the ground up through a catalogue of omnichannel creative, producing all packaging, marketing + sales materials, and social media content.

Defined retail go-to-market strategy, driving a 750% growth period over two years, leading to the title of "fastest growing brewery ever" in their distributor's portfolio.

Built and implemented a robust social media strategy that earned the brewery regional recognition and thousands of new fans.

Defined a distinctive illustration system that complemented highly technical products, creating a more approachable and human-centered brand experience.

Produced interactive mockups and led an enterprise-level UI design project for a large catalog of cutting edge IT training videos.

Produced cohesive brand assets spanning social media graphics and custom physical merchandise to drive customer loyalty and program engagement.

Lead design-first projects spanning brand identity, web experiences, packaging, content creation, and visual communications.

Execute brand strategy and marketing, develop ad campaigns, narratives, and customer touchpoints that support product launches and business growth.