Anolon Tri-Ply Stainless Steel

Content Strategy • Video Editing • 3D Modeling
AI Voiceovers

I was tasked with introducing Anolon's newest line of premium stainless steel pans through visual storytelling that captures the ideal customer, along with a revamped sales floor pitch to Macy's in celebration of the new release.

Brand Voice

Anolon's approach to cookware sits at the intersection of elegance and adventure. Gorgeous, finely crafted cookware for the foodie enthusiast who enjoys creating in the kitchen.

The Big Idea

This is premium cookware for the ultimate epicurious foodie. This gourmet-quality stainless steel is the premium tool to sauté, caramelize, and braise your way to delicious creations.

Deliverables

3 foodie-inspired stories / hooks, supporting scroll-stopping recipe clips, and an educational set of videos for those who want the most out of their stainless steel.