Circulon Halo Ceramic
Content Strategy • Video Editing • 3D Modeling • AI Voiceovers • Social Media Content
Ceramic nonstick isn't new, but this was Circulon's first go at it. Known for creating the world's toughest traditional nonstick, they wanted their ceramic line carry the same title of "toughest ceramic ever."
Brand Voice
Circulon is known for producing the world's most scratch-resistant nonstick pans and this new line of ceramic coating is no exception.
The Big Idea
Circulon has engineered someting truly revolutionary: we laser etched the world's most durable ceramic nonstick pan for maximum performance and effortless cooking.
Challenges
Laser etching a pan could sound like a science fiction gimmick at first. Explain why the laser etching was necessary and how it sets Circulon's ceramic coating apart from the competition.
Engineering • Cooking Science • Healthy Eating • Natural Materials • Technology • Modern • Clean •
Engineering • Cooking Science • Healthy Eating • Natural Materials • Technology • Modern • Clean •
Product Positioning
The brand that engineered the world's toughest nonstick pans introduces the most durable natural ceramic nonstick ever.
LaserDefense Cookware Promo Videos
Adobe Premiere • Adobe After Effects • Blender • Keyshot
Halo Teaser Promo
Durability Reel
Technology Reel
