Circulon Halo Ceramic

Content Strategy  •  Video Editing  •  3D Modeling
AI Voiceovers
Ceramic nonstick isn't new, but this was Circulon's first go at it. Known for creating the world's toughest traditional nonstick, they wanted their ceramic line carry the same title of "toughest ceramic ever."

Brand Voice

Circulon is known for producing the world's most scratch-resistant nonstick pans and this new line of ceramic coating is no exception.

The Big Idea

Circulon has engineered someting truly revolutionary: we laser etched the world's most durable ceramic nonstick pan for maximum performance and effortless cooking.

Challenges

Laser etching a pan could sound like a science fiction gimmick at first. Explain why the laser etching was necessary and how it sets Circulon's ceramic coating apart from the competition.

Engineering  •  Cooking Science  •  Healthy Eating  •  Natural Materials  •  Technology  •  Modern  •  Clean  •

Engineering  •  Cooking Science  •  Healthy Eating  •  Natural Materials  •  Technology  •  Modern  •  Clean  •

Product Positioning

The brand that engineered the world's toughest nonstick pans introduces the most durable natural ceramic nonstick ever.

LaserDefense Cookware Promo Videos

Halo Teaser Promo

Durability Reel

Technology Reel

Infinity Pan

Adobe Premiere
The Infinity Pan was made for smaller kitchens and marketed as the pan that can "do it all." Executions were asked to be high energy, while highlighting the multi-use pan.

Heavy Rotation

Music Video

Video Game Scrollstopper

3D Pan Animations

Keyshot • Adobe Premiere  •  After Effects
Promo Teaser 3D animation produced using Blender.

Durability and Tech Reels edited by me.

Logo Reveal

Infinity Pan Layer Expansion

Spinning Pan Model

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