Dakota Honey Co.
Website Design • Packaging Design • AI Generative Imaging
This rapidly growing company was growing faster than an active swarm and needed updates to their packaging and website. Wanting to honor the distinct identity of the original branding, I gave the old packaing a face lift and the brand relaunched with a new buzz.
Goal
Refresh the currently visual identity and create a family of products that can coexist.
Research
Most honey labels rely on a rustic or natural design. By contrast, Dakota Honey's approach is more of a modern minimalist style, showcasing on a sleek black label that contrasts with the golden nectar inside the bottle.
Outcome
Dakota Honey has massively expanded its regional footprint and gained multiple wholesale accounts.
Liquid Gold • Premium • Modern • Mouthwatering • Pure Quality • From the Hive • Prizewinning •
Liquid Gold • Premium • Modern • Mouthwatering • Pure Quality • From the Hive • Prizewinning •
Brand Positioning
You've never had honey like this before. Liquid gold from the prairie hills of Central South Dakota.
Website Animation
Adobe After Effects • Webflow
Homepage
Webflow
Other Dakota Honey Products
Adobe Illustrator
Apparel Design
Adobe Illustrator • Adobe Photoshop • Generative AI Imaging
