Dakota Pure Bison

Graphic Design • Video Editing • Product Photography
Email Marketing • Meta Ads Management

The thriving family ranch had a huge social media presense the size of a large herd, but fell short on marketing when I met them. I created content that captures how premium steaks like this can only come from traditional restorative ranching and raising bison the natural way on the vast pairie.

Goal

Harness the already existing audience to generate rapid sales growth through email marketing and meta ads.

Insights

Previously, the majority of content only featured raw red meat. After comparing raw meat content vs cooked, the visuals with cooked steaks vastly outperformed raw steaks, leading to a content strategy restructuring.

Outcome

Using the same sized marketing budget, ad sales quadrupled within the first year, showing that high-fidelity media can make a huge impact on an ad account.