Dorg. Dog Leashes
Art Direction • Logo Design • Product Design • Creative Strategy • Web Design • Email Design • Graphic Design Video Editing • Animation • Generative AI Coding • Generative AI Imaging
A dog leash dedicated to solving the worst part of the walk - cleaning up after your dog. I transformed this idea into a vibrant, colorful brand aimed at making responsible dog ownership cool.
Goal
Create a distinct brand for everyday dog walkers that conveys the leash's cleaner functionality and stands out from the numerous other dog leash companies out there.
Insights
Most of the products that are available to tackle this problem are targeted towards hardcore dog walkers and outdoor enthusiasts known for carrying cumbersome packs.
Strategy
Focus on being a solution for daily dog walkers residing in urban areas, but make the leash durable enough for hikes. Take inspiration from Patagonia and Subaru - an outdoorsy look using natural colors and a carabiner, but made for urban comfort.
Bold • Modern • Essential • Cleanliness • Premium • Practical • Convenient •
Bold • Modern • Essential • Cleanliness • Premium • Practical • Convenient •
Brand Positioning
The comfier, cleaner dog leash for everyday walks that sanitizes hands and makes dog waste bags disappear like magic.
Logo / Fonts
Adobe Illustrator
Animated Icon Set
Adobe Illustrator • Adobe After Effects
Paid Carousel Ad
Nano Banana, Adobe Photoshop
Paid Video Ads
Adobe Premiere
Home Page
Shopify • Generative AI Coding
Product Page
Shopify • Generative AI Coding
Landing Page
Shopify • Generative AI Coding
