Farberware + Disney

Art Direction • Project Management • Creative Strategy • Packaging Design • Video Editing

I organized Disney and Farberware's first ever collaboration across cookware, bakeware, and kitchen accessories. I worked with the Disney team directly, coordinating project timelines and providing art direction for this large-scale packaging project.

Goal

Create a scalable design system that features a magical baking scene taking place within a warm, comforting home.

Challenges

Disney had very specific requirements, requesting "healthy" recipes that could not incorporate things like sprinkles, chocolate, or frosting.

Outcome

Sales exceeded projections and Meyer received a huge commitment from KOHLS to feature the full collection across all national storefronts.

Magical • Whimsical • Playful • Comforting • Homemade • Family • Fun •

Product Positioning

Whip up some magic in your kitchen with this enchanting collaboration between Disney + Farberware

Disney + Farberware Packaging

Sam's Club Holiday Promo Mockup

Meta Ads

Organic Social Content

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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