Spearfish Pub
Logo Design • Branding Identity
I designed a logo and character identity that characterizes the region's rich mining history and derives its color palette from the natural landscape of the surrounding region.
The Vague Direction
"I want a fish with a top hat and a beer in his hand for a logo"
Inspiration
The former Irish Pub turned cocktail lounge is located in a historic gold mining town nestled in the rugged Black Hills wilderness, offering a range of local history and natural beauty present in the area.
Key Design Elements
I was able to incorporate multiple relevant elements into the design:
• An 's-shaped' rainbow trout
• A gold-rush era bowler and Irish calabash briar pipe
• A traditional fishing spear used by the native Americans
• Natural colors found around the rugged canyon ecosystem
• An 's-shaped' rainbow trout
• A gold-rush era bowler and Irish calabash briar pipe
• A traditional fishing spear used by the native Americans
• Natural colors found around the rugged canyon ecosystem
Approachable • Quirky • Charming • Welcoming • Playful • Fantastic • Iconic •
Approachable • Quirky • Charming • Welcoming • Playful • Fantastic • Iconic •
Character Positioning
A charming mascot inspired by the region's natural history welcomes you to a familiar experience with new surprises.
Regional Color Inspiration
Logo Variants
